Case Study: Building a Program Based on Identified Assets

Video length: 29:08

Presenter: Sarah Engebretsen, Associate and Program Manager, Population Council

Presentation: Building a Program Based on Identified Assets

Filles Eveilles video: Girls Awakened (Please watch the video following the program lecture)

This case study details the five steps necessary to build a program based on identified assets using the program Filles Eveilles (Girls Awakened) in urban Burkina Faso as an example. Filles Eveilles targets out-of-school migrant girls working in urban domestic service.

The Five Steps:

  1. Identify target population through formative research and select key program segments. In this example program staff conducted a desk review, focus group discussions with the target group (migrant girls working in urban domestic service), in-depth individual interviews with employers and with NGOs working with this population. Among key observations were migration patterns of these girls, understanding a typical day for a domestic worker, key issues/needs of the girls, and the existing programs targeting this group.
  2. Identify and describe your population with baseline research. The baseline research revealed capacities and needs among the girls in such areas as financial capabilities, savings patterns, self-esteem, sexual and reproductive health knowledge, health-seeking behaviors, and access to and knowledge of services in their neighborhoods.
  3. Conduct an asset exercise with partners. The asset exercise shows at what age girls need specific social, health, and economic assets. Conducting the asset exercise with implementing partners is key to building a shared understanding of where girls are starting and where you want them to be at the end of the program. See
  4. Shape the approach: Program design. The baseline and other research was then used to determine the core elements of the program (e.g. a safe space to meet, older female mentors), program components and duration, and the adequacy of core assets. In addition, prior research was used to direct community engagement and recruitment strategies.
  5. Refine program content. From the research, select content themes. Identify what programs already exist that might address these themes. Draft possible topics under each theme and review the list to see what seems most critical. The temptation is to include too much content.  Given time and resource constraints, select only a few topics that can be addressed in one round of programming. Once themes are selected, build content keeping in mind the mentors’ capabilities and the need to measure outcomes at the end of the program.

Additional Resources